IATA Training

EAS is an IATA training center authorized to perform the following courses with IATA certificates

IATA Social Media Strategy for the Travel Industry (e-learning)

What you will learn

Upon completing this course you will have the skills to:

  • Create a customized social media strategy
  • Differentiate between major social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube
  • Create engaging content to market your products and services
  • Determine budget for your social media marketing activities
  • Interpret analytics to track social media marketing progress

Course content

  • Step-by-step guidance to create a social media strategy
  • Creating your keywords and hashtags to be discoverable
  • Developing a branding guide to create brand awareness
  • Social media platform tips and best practices
  • Developing customized content
  • Analytics and ROI

Who should attend

This course is recommended for:

  • Students of travel and tourism courses
  • Independent and home-based travel agents
  • Agent working for small to large travel agencies
  • Tour operators

Certificate awarded

Upon successful completion of the exam/assessment, you will be awarded an IATA Certificate that you can print for your records.

Exam/Assessment information

Please read the General Information on Self-study exams.

  • Delivery method: Unsupervised online-based exam. Assessment can be taken at any time at your convenience.
  • Format: 10 multiple-choice questions
  • Time allowance: 30 hours
  • Passing grade: 80% correct answers
  • Distinction: 90% correct answers
  • Number of exam/assessment attempts: 2

Important note: The exam/assessment should be accessed after you have completed the course module. Once you have started the assessment you can no longer access the course module.

Course Price: USD 120

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