IATA Social Media Strategy for the Travel Industry (e-learning)
What you will learn
Upon completing this course you will have the skills to:
- Create a customized social media strategy
- Differentiate between major social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube
- Create engaging content to market your products and services
- Determine budget for your social media marketing activities
- Interpret analytics to track social media marketing progress
Course content
- Step-by-step guidance to create a social media strategy
- Creating your keywords and hashtags to be discoverable
- Developing a branding guide to create brand awareness
- Social media platform tips and best practices
- Developing customized content
- Analytics and ROI
Who should attend
This course is recommended for:
- Students of travel and tourism courses
- Independent and home-based travel agents
- Agent working for small to large travel agencies
- Tour operators
Certificate awarded
Upon successful completion of the exam/assessment, you will be awarded an IATA Certificate that you can print for your records.
Exam/Assessment information
Please read the General Information on Self-study exams.
- Delivery method: Unsupervised online-based exam. Assessment can be taken at any time at your convenience.
- Format: 10 multiple-choice questions
- Time allowance: 30 hours
- Passing grade: 80% correct answers
- Distinction: 90% correct answers
- Number of exam/assessment attempts: 2
Important note: The exam/assessment should be accessed after you have completed the course module. Once you have started the assessment you can no longer access the course module.
Course Price: USD 120
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