Learn how to apply and understand the principles of marketing essentials specifically designed for the aviation industry. This interactive course will provide you with an overview of the different steps and tools that marketing professionals use to create a marketing plan and how to execute it accordingly. The course will guide you through the different steps using an interactive case scenario where you will be able to apply the three main marketing steps: analysing, planning and execution.
Course Code: GMC009ELEN01
Group discounts
Considerable discounts are available for multiple purchases (30+ users) of this course.
To simplify company-wide implementation, you can also host this e-learning course on your company’s Learning Management. Please contact us for more information.
What you will learn
Upon completing this course, you will have the skills to:
Discuss the concepts and definitions of marketing
Demonstrate the step-by-step approach to airline marketing
Apply strategic marketing processes
Describe how all the parts of the marketing process work together to accomplish the primary goal of any marketing strategy
Course content
The key topics that are covered during this course include:
The market audit and marketing research
Market segmentation and the SWOT analysis
Target segments and competitive differentiation
The marketing mix and the airline product
Airline pricing and distribution
Promotion and alliances
Who should attend
This course is recommended for:
Junior marketing managers
Sales managers and general sales agents
Customer service staff
Certificate awared
Upon successful completion of the assessment, you will be granted an Award that you can print for your records.
Method: Unsupervised online exam The exam/assessment can be taken at any time at your convenience.
Format: 25 multiple-choice questions
Time allowance: 75 minutes
Passing grade: 70% correct answers
Number of assessment attempts: 2
Important note: The assessment should be accessed after you have completed the course module. Once you have started the assessment you can no longer access the course module.
Marketing Essentials for Aviation Professionals
Learn how to apply and understand the principles of marketing essentials specifically designed for the aviation industry. This interactive course will provide you with an overview of the different steps and tools that marketing professionals use to create a marketing plan and how to execute it accordingly. The course will guide you through the different steps using an interactive case scenario where you will be able to apply the three main marketing steps: analysing, planning and execution.
Course Code: GMC009ELEN01
Group discounts
Considerable discounts are available for multiple purchases (30+ users) of this course.
To simplify company-wide implementation, you can also host this e-learning course on your company’s Learning Management. Please contact us for more information.
Upon completing this course, you will have the skills to:
The key topics that are covered during this course include:
This course is recommended for:
Upon successful completion of the assessment, you will be granted an Award that you can print for your records.
Assessment information
Please read the General Information on Self-study exams.
Important note: The assessment should be accessed after you have completed the course module. Once you have started the assessment you can no longer access the course module.