Whether you are a home-based travel agent or working at a large travel agency, social media as a marketing tool can help you attract and retain a large customer pool in their niche or market. In this course, you will learn how to define your marketing goals and target audience, create engaging content, determine your social media marketing budget and promote your travel business. These informed decisions allow you to focus your efforts on the right social media platforms and convert leads into sales. You will also explore how to create social media content that is consistent, meaningful, and reaches the desired audience across different platforms.
Course code: TTC019ELEN02
Group discounts
Discounts are available for bulk orders. Please contact us for more information.
What you will learn
Upon completing this course you will have the skills to:
Create a customized social media strategy
Differentiate between major social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube
Create engaging content to market your products and services
Determine budget for your social media marketing activities
Interpret analytics to track social media marketing progress
Course content
The key topics that are covered during this course include:
Step-by-step guidance to create a social media strategy
Creating your keywords and hashtags to be discoverable
Developing a branding guide to create brand awareness
Social media platform tips and best practices
Developing customized content
Analytics and ROI
Who should attend
This course is recommended for:
Students of travel and tourism courses
Independent and home-based travel agents
Agent working for small to large travel agencies
Tour operators
Certificate awared
Upon successful completion of the assessment, you will be granted an Award that you can print for your records.
Important note: The assessment should be accessed after you have completed the course module. Once you have started the assessment you can no longer access the course module.
Social Media Strategy for the Travel Industry
Whether you are a home-based travel agent or working at a large travel agency, social media as a marketing tool can help you attract and retain a large customer pool in their niche or market. In this course, you will learn how to define your marketing goals and target audience, create engaging content, determine your social media marketing budget and promote your travel business. These informed decisions allow you to focus your efforts on the right social media platforms and convert leads into sales. You will also explore how to create social media content that is consistent, meaningful, and reaches the desired audience across different platforms.
Course code: TTC019ELEN02
Group discounts
Discounts are available for bulk orders. Please contact us for more information.
Upon completing this course you will have the skills to:
The key topics that are covered during this course include:
This course is recommended for:
Upon successful completion of the assessment, you will be granted an Award that you can print for your records.
Assessment information
Please read the General Information on Self-study exams.
Important note: The assessment should be accessed after you have completed the course module. Once you have started the assessment you can no longer access the course module.