IATA Social Media Strategy for the Travel Industry (e-learning)

What you will learn

Upon completing this course you will have the skills to:

• Create a customized social media strategy
• Differentiate between major social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube
• Create engaging content to market your products and services
• Determine budget for your social media marketing activities
• Interpret analytics to track social media marketing progress

Course content

• Step-by-step guidance to create a social media strategy
• Creating your keywords and hashtags to be discoverable
• Developing a branding guide to create brand awareness
• Social media platform tips and best practices
• Developing customized content
• Analytics and ROI

Who should attend

This course is recommended for:

• Students of travel and tourism courses
• Independent and home-based travel agents
• Agent working for small to large travel agencies
• Tour operators

Certificate awarded

Upon successful completion of the exam/assessment, you will be awarded an IATA Certificate that you can print for your records.

Exam/Assessment information

Please read the General Information on Self-study exams.

• Delivery method: Unsupervised online-based exam. Assessment can be taken at any time at your convenience.
• Format: 10 multiple-choice questions
• Time allowance: 30 hours
• Passing grade: 80% correct answers
• Distinction: 90% correct answers
• Number of exam/assessment attempts: 2

Important note: The exam/assessment should be accessed after you have completed the course module. Once you have started the assessment you can no longer access the course module.

Course Price: USD 120